Enterprise.com merchant reviewEnterprise is the quietly reliable choice among U.S. rental brands.
This review looks at Enterprise as a car rental company: neighborhood coverage, pricing, the fleet, insurance at the counter, and the Enterprise Plus loyalty program.
Overall verdict
The neighborhood-rental king — usually beats the others on price and location.
Enterprise has 9,500+ locations, often beats Hertz and Avis on price, and won’t upsell you into oblivion at the counter. It’s a top pick for 3–7 day trips; read the insurance section carefully for long-term rentals.
Enterprise’s biggest advantage is coverage: 9,500+ locations, including most airports and many suburbs where Hertz and Avis simply don’t operate. There is almost always an Enterprise within 15 minutes of where you are.
The fleet is broad and dependable — everything from economy cars to SUVs and pickups. The base pricing is transparent: the quote you see is usually the price you pay, unless you add coverages.
The insurance conversation is where you need to be careful. The counter staff will offer several add-ons; most drivers with personal auto insurance or a good credit card can decline them, but read what you are signing.
What matters most
Four things that decide whether Enterprise fits your rental.
The factors that matter most when choosing Enterprise over Hertz, Avis, or Sixt.
Coverage
9,500+ locations
Most airports plus suburbs where Hertz and Avis simply don’t operate.
Pricing
Transparent
The quote you see is usually the price you pay.
Fleet
Broad & dependable
Economy cars to SUVs and pickups.
Insurance
Read carefully
Counter add-ons can be declined if your own coverage applies.
Final take
Enterprise remains the safest default for a rental car.
For a 3–7 day trip, Enterprise is our top pick: great coverage, fair pricing, and a no-nonsense counter experience. Just know what your own insurance covers before you get to the counter.